Privacy Policy

Information Tracked

Our server software gathers in log files, general demographic information from all users of our Web site. This includes browser types, IP addresses and referring domains. We use this information to help us understand our visitors' needs.

If you choose to receive information regarding our promotions, products and/or services, you will need to complete our information request forms. These forms require your name, company name, e-mail address, phone number as well as other information to help us determine and respond to your needs related to the products and/or services requested. We use this information to send updates about our company and our products and to contact you if requested or necessary. We also use the demographic information you provide on these forms in connection with studies and reports regarding our Web site, such as Web site usage patterns, in order to better understand the needs of visitors to our Web site. We will not, however, associate any personally identifiable information which you provide with the information in these studies and reports.

Security and Disclosure

We use security measures to protect against the loss, misuse, and alteration of the information under our control which is gathered from our Web site. We store this information in a secure environment at one or more of our service providers. Peterson personnel with access to this information have been advised of the importance of maintaining the confidentiality of such information and of using it only for the purposes described in this Privacy Policy.

To facilitate mailings to our customers, Peterson may provide the necessary mailing information to bonded third party contractors which will perform the mailing on our behalf.

Other than as expressly described in this Privacy Policy, we will not share, sell, or rent personally identifiable information with anyone outside of Peterson, without your prior permission or unless ordered by a court of law. For purposes of this paragraph, "Peterson" means Peterson, its subsidiaries, and any successor to the assets or business of any such entities.

Peterson is not responsible for the privacy practices or the content of any other Web sites to which we link.

Notification of Privacy Policy Changes

Peterson may amend this Privacy Policy from time to time. If we decide to make substantial changes in the way we use your personal information, we will post the changes on this page so that you always will know what information we collect, how it is used, and when and how it will be disclosed. Your use of any Peterson Web site following notice of such change will be deemed acceptance of the revised Privacy Policy, which may include application of the new policy to information provided prior to the date of such change.

Cookies and Other Tracking Technologies

Like many companies, we use cookies and other tracking technologies (such as pixels and web beacons). To learn more about how we use cookies and to manage your cookie settings, please see our Cookie Policy.

Meta and Marketing Automation

We use the Meta Pixel and Adobe Marketo to understand user behavior, measure ad effectiveness, and deliver targeted ads on Facebook and Instagram. Real-Time Collection: We use automated scripts (via Google Tag Manager) to capture information you provide in our web forms (such as email and phone number) in real-time. These "listening" scripts are disabled by default and only fire if you provide explicit, affirmative consent through our cookie banner. Limited Data Use (LDU): We have implemented Facebook’s 'Limited Data Use' feature for California residents. This ensures Meta processes your data as our service provider, restricting their use of your information for their own purposes. Opt-Out: You may exercise your right to opt-out through our cookie consent banner or by enabling the Global Privacy Control (GPC) signal in your browser.

Google Analytics 4 & Advertising Integrations

We use Google Analytics 4 (GA4) and Google Ads to analyze site usage and track campaign performance. IP Privacy: GA4 is configured to protect your privacy; it does not log or store individual IP addresses. Salesforce Sync: Our Salesforce is integrated with Google Ads. This allows us to track "Offline Conversions," linking your interactions on our Site with our internal sales data to understand the full customer journey. Google Customer Match: We use hashed contact information (scrambled unique codes) from our internal database and Salesforce to show you relevant offers across Google Search, YouTube, and Gmail. Retention & Opt-Out: We retain user-level data for a maximum of 14 months. To opt out of being tracked by Google Analytics, you may use our consent banner or install the Google Analytics Opt-out Browser Add-on.

Choice/Opt-Out and Updating Information

If you receive marketing or similar e-mail messages from us and wish to opt out of receiving such messages, then you may simply follow the opt-out procedure specified in such e-mail. In addition, if you have registered on one of our sites, you may log onto such site and, using your password, update your personal profile to opt out of receiving any future marketing or similar messages. You may, of course, use this same process to access your personal profile and update other aspects of your personal information.

Contact Us

If you have any questions about this Privacy Policy or this Web site, please contact us directly at privacy@petersoncat.com.

Your California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (“CCPA”) (Civil Code Section 1798.100 et seq.). To learn more about your California privacy rights under the CCPA, please visit Privacy Notice for California Residents page.